Babies R Us nurtures growth with AI‑guided essentials

Babies R Us nurtures families with a curated collection of baby essentials and nursery furnishings. By partnering with Jewel ML, the brand created delightful shopping journeys that guide parents to the perfect products at every stage.

Challenge

• Expecting and new parents need trusted recommendations across a wide range of categories, from diapers to strollers.
• Static product grids made it hard to surface age‑appropriate items and inspire cross‑category discovery.
• The team sought a solution that worked out of the box, required minimal engineering, and could adapt as children grow.

Solution

Jewel ML’s no‑code AI platform powers personalized recommendations and search across Babies R Us’s site. Using real‑time signals and rich catalog metadata, the engine surfaces complementary products and nursery inspirations, while intuitive dashboards enable continuous tuning by the merchandising team.

Impact

• Customers experience smoother journeys with relevant suggestions for their child’s current needs.
• Engagement and product discovery improved as parents explored more categories with confidence.
• Conversions lifted thanks to tailored recommendations that reduce friction and cart abandonment.

Why it mattered

Babies R Us is a destination for parents seeking quality and peace of mind. Personalized guidance strengthens trust and makes shopping for little ones joyful.

Future

The brand plans to extend AI‑guided inspiration to its mobile app and expand personalization into gift registries and seasonal collections.

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