Denim Meets Innovation: How Rifle Reinvented Online Shopping
Rifle partnered with Jewel ML to craft a personalized online denim shopping experience, connecting customers with their perfect fit.
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Revenue uplift from personalized shopping
Increase in ARPU
of traffic personalized during the A/B test
Rifle has always been about more than just selling jeans—it’s about crafting a lifestyle rooted in confidence and self‑expression. To translate this ethos into its online store, Rifle partnered with Jewel ML for an AI‑powered solution that could replicate the personal touch of shopping in‑store. Jewel ML’s AI analyzed browsing and purchase behaviors to provide hyper‑personalized experiences, offering tailored recommendations like perfect‑fit jeans and complementary tops. This improved product discoverability and empowered customers to find styles that suit their unique tastes. Within months, Rifle saw a strong increase in cart completions and a surge in customer loyalty, proving that personalization is the key to thriving in the digital age of denim.
Jewel ML took our denim shopping experience to the next level. Customers found their perfect fit faster, and we saw meaningful increases in sales and loyalty.
Data doesn't lie—let a free A/B test prove how Jewel ML can elevate your e-commerce game
Our expert team will handle the entire setup for you, completely free of charge and with no commitment required on your part.
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