Iconic glamour: Guess elevates discovery with AI-powered styling

Guess partnered with Jewel ML to deliver personalized fashion guidance, encouraging customers to explore new styles and complete their looks.

~8%

Average order value uplift

Increase in cart exploration

+13%

Boost in conversion and loyalty

Industry

Fashion

# of recommendations

1M - 5M / month

Time to implement

3 weeks

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Introducing Guess and Jewel ML

Guess is known for its iconic denim and glamorous fashion. To help online shoppers discover looks that express their individuality, Guess teamed up with Jewel ML.

Challenge

Bring the excitement of in in‑store styling to the digital storefront
Inspire customers to explore complete outfits and accessories
Maintain brand glamour while simplifying product discovery

Solution

Jewel ML’s AI‑powered recommendation engine surfaced complementary pieces and personalized styling suggestions across Guess’s catalog. By analyzing shopper behavior and product attributes, it delivered curated looks that matched each shopper’s taste.

Impact

Shoppers engaged more deeply with the catalog, exploring new categories and building full outfits
Average order values and conversion signals rose, demonstrating the value of relevant recommendations
Customers appreciated the ease of finding their perfect Guess style

Looking ahead

Guess plans to expand the use of Jewel ML’s personalization platform across more categories and campaigns, continuously refining the digital shopping experience.

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