Scent & self-care reimagined: Bath & Body Works delights with AI-curated fragrances

Bath & Body Works partnered with Jewel ML to personalize fragrance and body care shopping, guiding customers to explore new scents and self ‑care favorites.

~11%

Average order value uplift

Increase in product exploration

~10%

Boost in conversion and loyalty

Industry

Home & Living

# of recommendations

1M - 5M / month

Time to implement

4 weeks

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Introducing Bath & Body Works and Jewel ML

Bath & Body Works is renowned for its extensive range of fragrances and self care products. To elevate its digital experience, the brand partnered with Jewel ML to help shoppers find the perfect scents and pampering essentials.

Challenge

Recreate the sensory in store discovery online.
Help customers navigate a vast catalog of body care and home fragrance.
Inspire customers to explore complementary products for complete self care routines.

Solution

Bath & Body Works integrated Jewel ML’s AI‑powered recommendations to personalize product discovery, suggesting fragrances and body‑care items based on browsing patterns and customer preferences.

Impact

Lift in average order value as shoppers added complementary items.
Increased product exploration across fragrance families and categories.
Boost in conversion and loyalty metrics thanks to improved relevance.
Faster time‑to‑value with rapid, no‑code implementation.

Looking ahead

Bath & Body Works plans to continue iterating on personalization, tailoring seasonal launches and self‟care collections to delight customers throughout the year.

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