Calvin Klein elevates modern minimalism with AI-driven curation, engaging shoppers in effortless style

Calvin Klein is a global icon known for its minimalist, modern designs. Seeking to translate this aesthetic to digital, the brand partnered with Jewel ML to create sleek, inspiring shopping journeys.

Challenge

With collections spanning underwear, denim, fragrances and accessories, Calvin Klein wanted an online experience that reflected its refined style and helped shoppers effortlessly find pieces that work together.

Solution

Jewel ML’s AI recommendation engine analyzed catalog attributes and shopper behaviour to surface complementary items in real time. When customers explored a pair of jeans or a fragrance, the system suggested matching tops, accessories or scents, while search results and carousels adapted to individual tastes. The platform required no-code integration and empowered merchandising teams with new insights.

Impact

The personalized discovery journey encouraged exploration and inspired confident style choices, leading to measurable uplift in basket size and conversion without revealing confidential numbers. Shoppers spent more time engaging with the collection and felt guided toward pieces that fit their aesthetic.

Looking ahead

Calvin Klein plans to expand its use of Jewel ML across additional categories and digital touchpoints to continue elevating its modern, minimalist brand experience.

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