Liverpool reimagines department store shopping with AI-powered inspiration

Liverpool reimagines department store shopping for the digital era, offering an endless aisle across fashion, home, and more.

Challenge

• Guiding millions of shoppers through a vast, ever‑changing catalog without overwhelming them
• Replicating the curated feel of in‑store service across online channels
• Surfacing relevant products across categories to spark discovery and cross‑selling

Solution

Jewel ML’s no‑code AI platform powered dynamic product carousels, cross‑category bundles and intelligent search. Using real‑time signals and deep catalog understanding, the engine surfaced the most relevant items for each shopper while giving Liverpool’s team simple controls to fine‑tune experiences.

Impact

• Notable uplift in digital sales and basket size as shoppers found complementary items with ease
• Meaningful increase in engagement metrics, with customers exploring more departments and collections
• Improved conversion rates and smoother journeys thanks to relevant recommendations at each step

Why it mattered

As a beloved heritage retailer, Liverpool needed to deliver modern, personalised shopping while honoring its trusted brand. AI‑driven curation helped every customer feel understood, driving loyalty and reinforcing Liverpool’s reputation for quality.

Future

Liverpool plans to expand personalization into its mobile app and in‑store digital touchpoints, bringing seamless inspiration to shoppers wherever they engage.

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