Playful loungewear meets intelligent personalization

PINK brings youthful energy and comfort to loungewear and intimates, encouraging self-expression through playful fashion. To translate this vibrant in-store vibe to digital, the brand teamed up with Jewel ML’s AI platform.

By integrating intelligent search and recommendations, PINK guided shoppers to cozy hoodies, leggings, panties, and beauty accessories that matched their personal style. The experience felt like a curated treasure hunt, revealing new favorites with each click.

The impact was clear: more visitors became buyers, conversion rates improved, and key categories such as underwear and sleepwear saw notable lifts. This momentum shows how personalization can spark delight and loyalty among PINK’s community.

With these results, PINK plans to extend the AI-enhanced experience to more product lines and seasonal collections, continuing to reinvent online shopping as a fun and personalized journey.

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