Timeless Minimalism Meets AI: Calvin Klein's Personalized Shopping Evolution
Calvin Klein partnered with Jewel ML to deliver a sleek, AI-driven experience tailored to its premium clientele.

Increase in average revenue per user
Uplift in conversion rate
Increase in per-session value
Calvin Klein Chile is known for minimalist luxury, and it turned to Jewel ML to refine its e-commerce journey. The AI curated outfits and accessory pairings based on shopper preferences, creating a sleek, editorial feel.After rollout, average revenue per user climbed, conversion rates improved as customers found the perfect staples faster, and per-session value expanded. Jewel ML’s no-code integration kept Calvin Klein’s aesthetic untouched while delivering dynamic, seasonally updated recommendations.This case shows how a heritage fashion house can elevate its digital presence using cutting-edge AI without sacrificing brand integrity.
Jewel ML seamlessly translated Calvin Klein’s clean aesthetic into personalized product grids, providing our customers with effortless discovery.



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