Timeless Minimalism Meets AI: Calvin Klein's Personalized Shopping Evolution

Calvin Klein partnered with Jewel ML to deliver a sleek, AI-driven experience tailored to its premium clientele.

+8%

Increase in average revenue per user

+7%

Uplift in conversion rate

+12%

Increase in per-session value

Industry

Fashion

# of recommendations

500K - 1M / month

Time to implement

One week

Calvin Klein Chile is known for minimalist luxury, and it turned to Jewel ML to refine its e-commerce journey. The AI curated outfits and accessory pairings based on shopper preferences, creating a sleek, editorial feel.After rollout, average revenue per user climbed, conversion rates improved as customers found the perfect staples faster, and per-session value expanded. Jewel ML’s no-code integration kept Calvin Klein’s aesthetic untouched while delivering dynamic, seasonally updated recommendations.This case shows how a heritage fashion house can elevate its digital presence using cutting-edge AI without sacrificing brand integrity.

Jewel ML seamlessly translated Calvin Klein’s clean aesthetic into personalized product grids, providing our customers with effortless discovery.

Share this

Data doesn't lie—let a free A/B test prove how Jewel ML can elevate your e-commerce game

Our expert team will handle the entire setup for you, completely free of charge and with no commitment required on your part.