A Global Icon Goes Local: Reinventing Online Shopping with AI

Tommy Hilfiger is a household name in global fashion, but success in new markets requires a nuanced approach. The brand sought to align its e-commerce strategy with the preferences of regional shoppers, who value both personalization and seamless navigation. Recognizing the need for an intelligent, adaptable solution, the brand partnered with Jewel ML.With Jewel ML’s AI-driven recommendation engine, Tommy Hilfiger introduced curated product carousels that highlighted seasonal styles and paired items to inspire shoppers. The platform automatically adapted to local trends and preferences, delivering combinations that felt made-to-order for each visitor. This personalized merchandising not only boosted engagement but also elevated average basket sizes and conversion rates. Within weeks, the brand saw double-digit growth across key metrics, proving that a blend of iconic style and cutting-edge AI can redefine online retail success.