Fabletics fuels active lifestyles with fashionable performance wear. Jewel ML elevated this mission by providing AI powered, personalized shopping experiences.

Challenge

• Matching each member to the right outfits across a large catalog
• Scaling hyper personal styling without heavy merchandising overhead
• Driving deeper engagement and loyalty in a competitive activewear space

Solution

Fabletics integrated Jewel ML’s no‑code AI engine to deliver real‑time, personalized recommendations on the home, product and cart pages. The platform learned from each member’s browsing and purchase signals to suggest curated looks and complementary gear.

Impact

• Significant uplift in digital sales and membership renewals
• Over twofold increase in customer interactions with recommended products
• Noticeable improvement in conversion rates across the site

Why it mattered

As a leader in athleisure, Fabletics thrives on motivating people to move. Tailoring the shopping journey helps customers discover the perfect gear to power their workouts and keeps them coming back.

Future

Fabletics plans to extend AI personalization into its mobile app and upcoming collection launches, continually inspiring members on their fitness journeys.

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