How SuperSports Unlocked Double-Digit Revenue Growth with Smart Recommendations

The Challenge

SuperSports operates as a leading sports and lifestyle retailer with an extensive catalog spanning footwear, athletic apparel, and performance accessories. While the brand attracted high volumes of web traffic, converting browsers into buyers remained a challenge. Manual merchandising and static product displays limited the brand's ability to surface relevant recommendations at scale, leaving revenue on the table.

The team needed a solution that could deliver personalized shopping experiences without consuming valuable engineering resources or requiring complex technical integrations.

The Solution

SuperSports partnered with Jewel ML to deploy AI-powered product recommendations across critical touchpoints in the customer journey. The platform's no-code architecture enabled rapid implementation, with Jewel ML handling all data connections, model training, and ongoing optimization automatically.

Key recommendation experiences included:
• Similar items on product detail pages
• Complete the look suggestions for cross-category discovery
• Frequently bought together bundles to increase basket size
• Personalized homepage carousels based on browsing behavior

Each recommendation adapted in real-time to individual shopper preferences, surfacing products that matched their unique style and performance needs.

The Results

SuperSports ran a controlled A/B test to measure the impact of Jewel ML's recommendation engine. The results validated the platform's ability to drive meaningful business outcomes:

• 10% increase in revenue per visitor (ARPU) compared to the control group
• 14% improvement in add-to-cart rate
• 9% lift in conversion rate
• Over 500,000 personalized recommendations served monthly

The test demonstrated that automated, AI-driven personalization could transform casual browsers into engaged shoppers who not only purchased more frequently but also explored a wider range of products across the catalog.

Implementation and Ongoing Value

Jewel ML's team completed the full implementation in just one week for mobile apps and two weeks for the web platform—delivering value without disrupting SuperSports' existing operations. The platform continues to optimize automatically, learning from each interaction to refine recommendations and maximize performance over time.

By removing the technical burden of personalization, SuperSports now treats Jewel ML as a core component of its digital growth strategy, leveraging AI to create shopping experiences that feel tailored to every athlete and lifestyle enthusiast who visits the site.

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