Banana Republic refines classic style with AI‑powered personalization

Banana Republic blends modern classics with AI‑driven inspiration, delivering elevated outfits that resonate with every shopper.

Challenge

• Vast catalog of apparel and accessories makes it hard to surface cohesive looks.
• Customers expect curated outfits that match their personal style without browsing fatigue.
• The brand needed an easy‑to‑deploy solution that complemented their design team.

Solution

Jewel ML’s no‑code AI personalization engine powered cross‑category recommendation carousels and smart search, pairing tops with bottoms, accessories, and seasonal pieces. The intuitive dashboard let the team adjust merchandising logic and monitor performance effortlessly.

Impact

• Noticeable lift in online sales as shoppers discovered full outfits tailored to their tastes.
• Engagement with recommended looks more than doubled, with customers exploring and adding more items to cart.
• Conversion rates improved significantly thanks to smoother discovery and reduced decision friction.

Why it mattered

For a brand built on accessible luxury, these results reinforced Banana Republic’s reputation for stylish, cohesive outfits and deepened customer loyalty.

Future

The team plans to expand personalization across mobile apps and upcoming collections, using AI insights to curate even more inspiring wardrobes.

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