West Elm elevates modern living with AI-driven design inspiration

West Elm: Modern Living Meets AI

West Elm elevates modern living by curating stylish home décor and furnishings. By tapping Jewel ML’s AI personalization, they turned exploration into inspiration.

Challenge

• Vast catalog of modern furniture and seasonal collections made it hard for shoppers to discover the right piece
• Needed a way to surface complementary items and design inspiration without manual merchandising
• Wanted to deliver a premium digital experience that reflects their store aesthetic

Solution

Jewel ML’s no‑code AI engine integrated seamlessly with West Elm’s e‑commerce platform to power personalized recommendations and search. The platform analyzed shopper behavior and product attributes to curate on‑brand suggestions, automate merchandising, and enrich catalog data.

Impact

• 7.68% revenue lift across the digital storefront
• 2× higher click‑through rate on recommendation carousels
• 11% improvement in conversion rate
• Customers engaged more deeply with curated collections and inspiration stories

Why it mattered

As a leader in modern home décor, West Elm thrives on inspiring customers to express their personal style. Jewel ML’s personalization ensured each visitor saw products that resonated with their aesthetic, fostering loyalty and repeat purchases.

Future

With the success on web, West Elm plans to extend AI‑driven personalization to mobile apps and new product lines, continuing to streamline discovery and delight customers.

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