Dupuis elevates sophisticated interiors with AI-driven curation

Dupuis is renowned for curating refined home furnishings and décor. By partnering with Jewel ML, they extended this signature experience to digital shoppers, offering AI‑guided curation that sparks inspiration.

Challenge

• Vast catalogue of furniture and décor items across rooms made it hard for shoppers to find cohesive looks.
• The online experience lacked the personalized touch of in‑store design consultation.
• The team needed a scalable, no‑code solution to surface complementary pieces without heavy engineering.

Solution

Dupuis integrated Jewel ML’s no‑code AI recommendation engine to deliver curated product carousels and cross‑category bundles across their site. The intuitive dashboard empowered merchandisers to configure themes and collections, while machine‑learning algorithms learned from browsing patterns to suggest cohesive sets and décor accents.

Impact

• Meaningful uplift in digital sales and average cart value through curated inspirations.
• More than doubled engagement with product recommendations as customers explored cohesive room setups.
• Noticeable improvement in conversion rates and reduced abandonment as shoppers found pieces that fit their style.

Why it mattered

Home furnishing is about creating spaces that reflect individual taste. Delivering a personalized, inspiring shopping journey reinforced Dupuis’ premium positioning and empowered customers to design their dream interiors confidently.

Future

Dupuis plans to extend AI‑guided inspiration to mobile apps and seasonal collections, continuing to surprise and delight customers with beautifully coordinated designs.

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