Gap simplifies personal style with AI-powered wardrobe inspiration

Gap brings accessible modern fashion to everyone, and Jewel ML elevates the online shopping journey with AI‑tailored outfit guidance.

Challenge

• Extensive catalog of casual basics and seasonal collections.
• Hard to replicate friendly in‑store service online.
• Needed to surface the right items to each customer quickly.

Solution

Jewel ML’s no‑code AI platform integrated seamlessly with Gap’s site. By analyzing user behavior and product data, it delivered personalized product curation, style recommendations, and search results in real time. Marketing teams could iterate and customize experiences without developer support.

Impact

• Notable uplift in digital sales thanks to more relevant product discovery.
• Engagement metrics such as click‑throughs and browsing depth more than doubled.
• Conversion rates improved significantly, reflecting increased shopper confidence.

Why it mattered

For a brand built on simple, quality essentials, connecting customers with pieces that fit their lifestyle strengthens loyalty and showcases the breadth of Gap’s catalog.

Future

Gap plans to extend AI personalization to mobile apps and explore cross‑category recommendations across its family of brands.

‍